Post by juthi52943 on Dec 26, 2023 8:57:20 GMT
The cookie is usually placed on a website via a script or tag. The website runs the code of the third-party server and thus the third party can obtain information about the user's behavior while on the websitethird-party data or P data) is data from a third party that has aggregated multiple data sources and made them available for purchase. The downside to third-party data is that it can lack accuracy and quality, so it's important to understand where the data comes from and how old it is.
The most common use of third-party cookies is by AdTech vendors Job Function Email List looking to use or sell this information for advertising purposes. Regarding data sensitivity, if purchased data contains personally identifiable information, it must be protected just like first-hand data containing personally identifiable information. Purchasing this data is only legal if the company selling it has obtained authorization to sell the data containing personally identifiable information. How is third-party data used by advertisers? Increase Reach – Increase the scale of the marketing database for greater reach.
Enrich Data – Enrich first-party data to better understand interests, behavior, and more. customers/target audience. Find Targets – Find new audiences to target based on interests shared with the target audience. Prediction – To predict future behaviors based on actions performed on the sites. The benefits of third-party data for advertisers Can significantly increase.
The most common use of third-party cookies is by AdTech vendors Job Function Email List looking to use or sell this information for advertising purposes. Regarding data sensitivity, if purchased data contains personally identifiable information, it must be protected just like first-hand data containing personally identifiable information. Purchasing this data is only legal if the company selling it has obtained authorization to sell the data containing personally identifiable information. How is third-party data used by advertisers? Increase Reach – Increase the scale of the marketing database for greater reach.
Enrich Data – Enrich first-party data to better understand interests, behavior, and more. customers/target audience. Find Targets – Find new audiences to target based on interests shared with the target audience. Prediction – To predict future behaviors based on actions performed on the sites. The benefits of third-party data for advertisers Can significantly increase.