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Post by account_disabled on Feb 12, 2024 3:05:13 GMT
The purpose of the mailing campaign is to sell a product or service we should use testing to increase opens and clicks. And this is a relatively tedious task. How to do it Let's start with a basic test of the entire creation. For example we can decorate the newsletter with a completely new template, change the layout or make some small changes like a different color and position of the call-to-action button. If we don't want to change the layout of the newsletter too much but we want to test everything about it the easiest way is to swap the position of the offers in different test versions instead of having Bolivia Email List banners for new products we can put bestsellers in front and vice versa However it all depends on the type of offer. To summarize we change the title the number of banners. Their arrangement we place the buttons at the top or bottom we adjust the color of the overall and individual elements it all depends on our imagination. After determining the best new versions of the template, we can start testing. It is important that each version of the offer has the same content and the same sender and title. In this case we reduce the likelihood that opens will have a direct.
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